Your own first-party data is the most powerful of all

This is a recording of a talk given at the International Social Summit Barcelona 2024. In this talk, Bianca Bergshoeff from Maatwerk Online shares a case study from a pet food brand, which showcases how collecting, analysing and using data in social strategies can bring big results. She talks dashboards, segmentation and content creation and shares how to replicate such a strategy and scale it across markets.