This is a recording of a talk given at the International Social Summit Barcelona 2023. Audiences on Instagram want 15-second videos, TikTok users want 9-second videos and viewers of ads want to see 30-second versions. To truly engage audiences on different platforms, you need bespoke edits per audience profile, and for international, you need localised content by market to maximise the exposure and effectiveness of your content in each territory. It may sound like a lot, but it is all doable, and doable on a budget. In this talk, Adam Chandler from Reel Film talks us through how to make the most of your global video content strategy with a social-first approach. He explains how this can be streamlined in production and how influencers can play their part in growing your presence.