Scaling PR and link building internationally

This is a video recording of a presentation from International Search Summit, which took place in Munich in 2019. One of the challenges of international SEO is scaling efforts across multiple markets and replicating successes in one country across others. In this presentation, Dominik Schwarz, Chief Inbound Officer at HomeToGo, shares best practice examples from his "Inhouse Team of the Year" (awarded at SMX Advanced, 2018) and shares case studies of what they have achieved, as well as answering questions such as if and when should you hire a local PR agency and whether it's possible to do performance-based communications projects.