PPC is an essential channel for brands and businesses trying to reach a Chinese, Russian or South Korean audience on Baidu, Yandex or Naver, yet in order to spend budget effectively, it is essential to understand the different products available and how to get the best visibility for your business. In this video recording from International Search Summit London 2019, Gemma showcases the advertising options you should be aware of and shares tips for how to utilise them. She also highlights some key differences between the search engines and potential pitfalls to avoid.
