This is a recording of a talk given at the International Search Summit Barcelona 2024. In this talk, Julia Riml and Jan Wischniewsky from Peak Ace demonstrate how AI-driven ideas can be used to enhance branding campaigns, with a particular focus on their strategic application in the upper marketing funnel. The goal is to combine innovative AI concepts with practical marketing strategies that enable brands to effectively target international audiences whilst optimising workflows for creative teams and localisation. Julia and Jan cover topics such as AI monitoring, the role of YouTube in the upper funnel and AI-powered personalised messaging for maximum growth potential.
