How to attract Chinese students

International students are a key part of any educational institution's lifeblood, bringing fresh ideas, drive, ambition and cultural diversity. They can also help to fill course places and often pay higher fees than home students, giving vital funding to the educational institutions they attend. One major group of international students are those from China. In this guide, I will provide advice for educational institutions wanting to attract Chinese students. From reading this guide, you will learn:

  • how Chinese students choose which educational institution to study at
  • actionable advice on how to attract Chinese students

Whether you are just getting started with attracting Chinese students or if you want to improve your existing efforts, this guide is a must for any educational institution wanting to improve their international student recruitment efforts in China.