Digital marketing strategies for resort hotels

Digital marketing is becoming an ever more important part of resort hotel marketing. This guide will explain the best digital marketing strategies you can leverage to attract holidaymakers to book at your resort hotel. From reading this guide, you will learn:

  • the impact of COVID-19
  • the importance of seasonality
  • distribution strategies of resort hotels
  • the different stages of the customer booking journey and the best ways you can reach users at each stage
  • how to optimise and translate your resort hotel's website
  • the importance of having a corporate blog
  • how and why to do social media, including the importance of user-generated content and influencer marketing
  • the importance of video content

Whether you are just getting started as a resort hotel or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their resort hotel's digital marketing strategy.