Benefits of paid social for international B2B marketing

This is a recording of a talk given at the International Social Summit Barcelona 2023. Whether it is lead generation, lead nurturing, ABM or more, there are many ways that paid social can drive results for B2B businesses. In this talk, Alex Jackson from Hallam shares tips and tactics that can be implemented into any global B2B strategy, covering everything from LinkedIn to channel diversification to using branded ads to drive down-funnel conversions.