Approaching Global Ecommerce With A Luxury Brand

Julia Munder from Maxwell Scott Bags talks to us about the way the company advertises and markets its products around the world.

You'll find out about:

  • Re-producing the in-store experience, online
  • How cultural differences affect the way you can market
  • The way luxury changes your marketing strategies

Currently working as marketing manager at Maxwell Scott Bags, Julia has a wealth of experience working in luxury marketing. After having joined the company in the early 2010's, she leads the creative output of Maxwell Scott Bags' global marketing strategy.