A guide to social selling for international businesses

Social selling has become an increasingly popular social media marketing strategy, especially recently. But what is it, how can you do it effectively, and how can it boost your overall marketing efforts? This guide will explore and answer all these questions, focusing specifically on LinkedIn, although all the points made are adaptable to other platforms as well. From reading this guide, you will learn:

  • what social selling is
  • how to get started with social selling
  • how to optimise your LinkedIn profile
  • what content to post and when to post it
  • how to engage with other people's content
  • how to grow your network effectively

Whether you are just getting started with social selling or if you want to improve your existing efforts, this guide is a must for any business wanting to position their brand as a thought leader on social media in order to build brand trust and ultimately gain leads.