A guide to digital marketing in Japan

The Japanese market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in Japan. From reading this guide, you will learn about:

  • the current digital landscape in the country, including internet penetration rates
  • the typical Japanese internet user, including their gender, age and online activities
  • device usage breakdowns and internet speeds in Japan
  • search engine marketing in Japan
  • how to localise your website for Japan
  • social media marketing in Japan
  • the local culture and language in Japan
  • e-commerce in Japan

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Japan.