A guide to digital marketing in India

The Indian market is large and still developing, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in India. From reading this guide, you will learn about:

  • the current digital landscape in India, including internet penetration rates
  • the typical Indian internet user, including their gender, age, location and online activities
  • device usage breakdowns and internet speeds in India
  • search engine marketing in India
  • how to localise your website for India
  • social media marketing in India
  • the local culture and language in India
  • e-commerce in India

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in India.