A guide to digital marketing in France

The French market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in France. From reading this guide, you will learn about:

  • the current digital landscape in France, including internet penetration rates
  • the typical French internet user, including their gender, age, location and online activities
  • device usage breakdowns and internet speeds in France
  • search engine marketing in France
  • how to localise your website for France
  • social media marketing in France
  • the local culture and language in France
  • e-commerce in France

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in France.