A guide to digital marketing in China

The Chinese market is large and still developing, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in China. From reading this guide, you will learn about:

  • the current digital landscape in the country, including internet penetration rates
  • the typical Chinese internet user, including their gender, age, location and online activities
  • device usage breakdowns and internet speeds in China
  • search engine marketing in China
  • how to localise your website for China
  • social media marketing in China
  • the local culture and language in China
  • e-commerce in China

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in China.