Games marketing is a critical aspect of the video game industry that helps game developers and publishers to promote their games and reach a wider audience. Games marketing is becoming more complex and competitive than ever before, with the number of competitors increasing year-on-year and games competing and clamouring for players' attention. This guide aims to provide a comprehensive overview of games marketing. From reading this guide, you will learn:
Whether you are just getting started with digital marketing or if you want to improve your existing efforts, this guide is a must for any gaming company wanting to harness the power of digital marketing to boost the success of their games internationally.