These slides are from a talk given at the International Search Summit: Global Virtual Edition 2022. Getting indexed by Google is increasingly more difficult. With the growing number of websites and Google's limited resources, not all valuable pages find their place in Google's search index. At Onely, they have been researching this problem for a while, analysing months' worth of indexing data from websites in different markets. In these slides, Aleksandra Zarzycka from Onely will uncover different factors that can affect your index coverage and consider how the indexing landscape changes depending on the market you operate in. She will also share the best practices and things to look out for when tackling indexing issues within your specific market.